BECC Sponsored Webinars


Hack Your Program Design: Interdisciplinary Collaboration for Creative Problem Solving
Shift critical thinking into high gear by learning ways to apply design thinking and generate and embrace new ideas.

September 18, 1:30 – 2:30 Eastern Time, 10:30 Pacific

WHO SHOULD ATTEND: Anyone interested in learning ways to think more creatively and get the most out of BECC

It is easy to leave well-enough alone, live with the mundane or settle for the off-the-shelf product or program. It’s safe, tried, true, and tested. But it rarely generates anything new, and there might be some ingredients in the package that aren’t working for you.
Sometimes a little strategic disruption is needed to break through the status quo and develop something that is at best, truly innovative and at worst, a much better solution for the problems you’re facing. Today you will learn a few simple ways to become the unbalanced force to disrupt the inertia and wring out new and provocative ideas that might not be comfortable and safe but may very well advance the needle on results.
During this webcast you will learn:
  • Two ways to avoid premature evaluation and stay curious and creative.
  • Three simple tricks to hack your brain to generate more ideas and spot opportunities.
  • How and why you should invite strangers and design thinking into your life.
  • Advice on how to get the most out of the collective knowledge, facts, and data made available at BECC.
Can change be as simple as a handshake away!
Your Speakers
Susan Norris, Principal Product Manager Pacific Gas and Electric Company
Susan works with internal teams made up of stakeholders at every level of an organization to embrace their potential as original thinkers and drive real change within their organizations. Her strategic design framework blends social science and design to identify opportunities and develop solutions that are aimed at the right problems and go beyond the status quo.

Gene Rodrigues, Vice President ICF
Gene Rodrigues has more than 23 years of experience in the utility energy efficiency business. Prior to joining ICF, he served as senior director of demand side management strategy for Southern California Edison. He also serves in an advisory capacity to numerous initiatives, including as a member of the executive leadership group for the U.S. Department of Energy and the U.S. Environmental Agency led State Energy Efficiency Action Network.
This is the sixth webinar in a series sponsored by the Behavior, Energy, & Climate Change Conference (BECC). BECC brings together social science researchers and actors in business, government, and the non-profits sector to discuss methods of taking action on climate change. This year’s conference is November 17-20, 2019, in Sacramento.

Scale-up Climate Solutions From Tens of Thousands to Millions of Change Agents Globally

Wednesday, July 17, 2019

Speaker: Christopher M. Jones, Ph.D.

Is policy change the solution to climate change? Speeding up the process of GHG abatement from the current level of about 1% to the 5% needed to reach U.S. goals is arguably the most important challenge of the 21st century.

Policy alone is insufficient to meet this challenge. Despite more than a decade of aggressive climate policy, California’ s emissions have changed very little relative to the United States overall. Individual and collective behavior must play an important role to scale up needed change. Climate change is the consequence of countless daily decisions by individuals, households, businesses, communities, and governments. What is the potential to scale up adoption of low-carbon technologies and practices at all of these scales?

This webinar will explain carbon footprints, discuss how they vary over time and space, and provide examples of how to scale up climate solutions to millions of change agents across the United States and the world.

Chris Jones is Director of the CoolClimate Network at the University of California, Berkeley. Chris led the development of the first carbon footprint calculators to account for the GHG emissions of all transportation, energy, food, goods, and services purchased by households and businesses. This comprehensive method, called consumption-based greenhouse gas accounting, powers a suite of online tools that allow households, businesses, and communities to estimate their complete carbon footprints, compare their results to similar users, and develop personalized climate action plans to reduce their contribution to climate change. Versions of these tools have been adopted by governments, businesses, and non-governmental organizations throughout the United States and internationally. CoolClimate also develops and evaluates programs to engage, educate, motivate, and empower individuals to take climate action. Examples include the Cool Campus Challenge and the CoolCalifornia Challenge. He is in his ninth year as Program Chair of the Behavior, Energy & Climate Change (BECC) Conference.

Reuven Sussman, your webcast moderator, is the Senior Research Manager, Behavior & Human Dimensions Program, at the American Council for an Energy-Efficient Economy (ACEEE).

Utilities Investing in Behavior Change

Wednesday, June 19, 2019

Residential behavior programs are providing a larger share of total utility portfolio savings than ever before, but what does the future hold for these programs? We’ve got the inside scoop on how utilities across the industry are approaching behavior programs, how behavior program spending and savings trends have changed over the past several years, and what this means for future behavior programs.

In this web conference, we’ll present an overview of the current utility behavior program landscape, then share case studies of utilities that have put behavioral principles into action within home energy report programs as well as outside of them. Learn how to drive deeper savings and improve the customer experience by including commitments, prompts, follow-through, and other elements in your programs, and get our take on the future of behavior programs.

Beth Fitzjarrald, Senior Manager – Customer Energy Solutions, E Source

Storytelling for a (Climate) Change

Wednesday, May 22, 2019
1:30 – 2:30 pm EDT

Storytelling is a powerful tool to engage, educate, and empower people to take action on climate change. Research has found that stories are more interesting, understandable, and persuasive than other forms of communication. And best of all? Anybody can do it! Learn from communications and climate change expert Dr. Beth Karlin about how you can integrate storytelling into your work. It’s easier (and more fun) than you might think.

Dr. Reuven Sussman, your webinar moderator, is ACEEE Senior Research Manager, Behavior & Human Dimensions Program. Reuven conducts research on energy efficiency behavior change programs and organizes the annual conference on Behavior, Energy & Climate Change (BECC). He has authored academic papers and book chapters on the psychology of climate change, behavioral interventions to encourage energy efficiency, and the psychological determinants of pro-environmental behavior.

Dr. Beth Karlin is the founder and CEO of See Change Institute, which works with government, private, and non-profit organizations on strategy, research, implementation, and evaluation of behavior-based programs for social change. She�s currently working on efforts to improve vaccination rates, engage young people in science, build resilient food systems, and stem anthropogenic climate change.


When you finish an audit, your job is done. Right? Well maybe not…

Webinar recording: Click here
Recorded on Thursday, Apr 18, 2019 11:00 AM – 12:00 PM CDT

To find out what motivates energy audit action, we analyzed 45 sample audit reports with the help of behavioral scientists, graphic designers, and auditors, as well as doing an eye-tracking study, readability assessment, and customer survey with more than 600 audit recipients. This webinar shows what turns an audit report and presentation into action and what does not.
  • Dr. Reuven Sussman, Senior Manager of the Behavior and Human Dimensions Program ACEEE (psychology and behavioral science, lead author)
  • Dr. Beth Karlin, Director of See Change Institute (psychology and behavioral science)
  • Harrison Grubbs, Director of Strategic Partnerships at KSV (marketing and graphic design)
  • Greg Thomas, Chief Strategy and Technology Officer, Performance Systems Development (energy assessment and report design software)

Behavior Change 101: Theory and Practice

Webinar recording:
PowerPoint presentation:

BECC Webinar and SMANA Networking Event at ACEEE
March 6, 2019


Reuven Sussman
Sr. Manager, Behavior and Human Dimensions Program
American Council for an Energy-Efficient Economy

Dr. Beth Karlin,
Director of See Change Institute